Not all Saunas are Created Equal: How to Choose the Right One

When it comes to buying a sauna, there are a lot of options. Barrel or boxy? Wood stove or electric? Insulated or… wait, do you even need insulation?
Let’s break it down.
Transparent vs. Traditional
Most saunas are basically wooden closets. Cozy? Maybe. But they can also feel dark and disconnected from the outdoors.
We designed NorthUp Saunas with transparent thermal walls — not just to look cool (although they do), but to create a sense of space and connection to nature. Whether you’re looking out at snow-covered trees or a backyard firepit, it changes the whole vibe.
Want privacy? Add a tint. Want heat retention? More on that later.
Wood-fired vs. Electric
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Wood stove: If you love the crackle, ritual, and romantic feel of a traditional stove — this is your jam. Best for off-grid or outdoor setups.
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Electric: We always say the best sauna is one that gets used. If removing that extra barrier of building a fire means you'll use it more, then absolutely do it. Push a button and it's hot, easy to maintain. Especially great if you’re installing near a home or rental. You just have to consider that could be an added cost for an electrician if you don't already have a 220V / 15A breaker for the stove to plug in.
Our builds work beautifully with both — it just depends on your lifestyle and how hands-on (or hands-off) you want your sauna sessions to be.
About that insulation...
Most people assume insulation is a must. But for us? It’s a choice — not a rule.
In fact, some of our most beloved saunas break the “rules” and still perform beautifully in all seasons. Curious how that works?
Read why insulation might be overrated
Still not sure?
We’ve helped dozens of people choose the right sauna for their lifestyle, backyard, and budget. If you’re even thinking about building something beautiful, we’d love to talk it through with you.
Book a free consult — no pressure, just people who love saunas.